AdAge In 60 Seconds
Posted Jan 9th 2007 9:30AM by Chris Thilk
Filed under: Budgets, Online, AdAge in 60 Seconds, Controversies
Yet another prediction for 2007. This one comes from TNS Media Intelligence, who forecasts only a 2.6 percent rise in ad spending this year. Keep in mind, though, that TNS does not include keyword search buying in their calculations. The firm also says inflation is being held down by expanding inventory.
- Kevin Rose and Jay Adelson of Digg get a big wet sloppy blow job in this interview about Digg competitors, the Diggnation podcast and their new company Revision3. And what's with the "AdAge Digital rang up the duo..." line? Yeah, it was spur of the moment and they both were around with press-ready quotes. Mmmm-hmmm.
- Google keeps chugging along despite the efforts of all sorts of competition. And their competitors are spending a whole lot more (Google spends practically nothing) on marketing their products but have little market share strength to show for it.
- Despite hopes that it would go away, the issue of hiring minorities is likely going to stick around in 2007. Renewed vigor in the Democratic party and other factors are going to take the issue to a more national level.
