A whole slew of produce companies have signed on to sponsor a major expansion of Nickelodeon's "Let's Just Play" campaign designed to help kids make healthy food choices. The main component of the expanded campaign will feature Nick Jr.'s Dora the Explorer, who will appear on in-store displays and various collateral material like posters and brochures. Both the Let's Just Play Go Healthy Challenge and Produce for Kids' Healthy Kids Club (two very awkwardly named organizations) will support the campaign on their websites. The grocery chains that are participating in the campaign - Meijer, Publix and Price Chopper - will also promote the effort, which runs through November 5th, in their advertising circulars.Dora helps kids explore healthy food
A whole slew of produce companies have signed on to sponsor a major expansion of Nickelodeon's "Let's Just Play" campaign designed to help kids make healthy food choices. The main component of the expanded campaign will feature Nick Jr.'s Dora the Explorer, who will appear on in-store displays and various collateral material like posters and brochures. Both the Let's Just Play Go Healthy Challenge and Produce for Kids' Healthy Kids Club (two very awkwardly named organizations) will support the campaign on their websites. The grocery chains that are participating in the campaign - Meijer, Publix and Price Chopper - will also promote the effort, which runs through November 5th, in their advertising circulars.Reader Comments
(Page 1)2. Oops! I meant when faced with the choice between a cupcake and banana, the kids chose the cupcake.
Posted at 5:33PM on Oct 4th 2006 by Robin Kavanagh
1. That's a great idea, considering Dateline (or some other show like that) did a piece sometime this year about how cartoon characters can influence a child's eating decisions. When faced witha cupcake and a banana, the preschoolers featured chose the banana. But put a Dora or a Spongebob sticker on the banana, and it won almost every time. They even gave the kids a choice between a banana and a rock with stickers on it, and - you guessed it - most kids picked the rock.
I'm thinking of keeping a supply of character stickers in the house to encourage my new baby (when she gets older) to eat more veggies.
Posted at 5:29PM on Oct 4th 2006 by Robin Kavanagh