Those who are responsible for landing product placement deals are more and more looking at video on mobile
devices as the newest way to reach consumers. While still a new and not yet fully fleshed out medium, mobile video is
where a lot of the innovation and new thinking is being directed. Cell phones are increasingly video compatible and of
course video iPods are smaller, more convenient and allow for constant updating of content in ways that, say, portable
DVD players never could. Even more attractive is the fact that content on cell phones is malleable and can be
customized based on the user. There's also no existing business model that product placement is either competing
against or needing to be integrated within like on television. Doing placement deals on mobile devices is also - at
least for the moment - a whole lot cheaper than those deals are on TV. That's because so many of the deals, like those
on The Apprentice, also include pricey ad buys in addition to the brand placement within the show.Mobile product placement the next next big thing
Those who are responsible for landing product placement deals are more and more looking at video on mobile
devices as the newest way to reach consumers. While still a new and not yet fully fleshed out medium, mobile video is
where a lot of the innovation and new thinking is being directed. Cell phones are increasingly video compatible and of
course video iPods are smaller, more convenient and allow for constant updating of content in ways that, say, portable
DVD players never could. Even more attractive is the fact that content on cell phones is malleable and can be
customized based on the user. There's also no existing business model that product placement is either competing
against or needing to be integrated within like on television. Doing placement deals on mobile devices is also - at
least for the moment - a whole lot cheaper than those deals are on TV. That's because so many of the deals, like those
on The Apprentice, also include pricey ad buys in addition to the brand placement within the show.Reader Comments
(Page 1)2. Mobile Advertisement is the next big thing.
Posted at 11:49AM on Apr 23rd 2006 by Ron Wilson
3. Yes, I agree, mobile advertising is the future. Consumers are not going to pay USD 2 per month for weather information on their phones.
Posted at 7:41PM on Apr 27th 2006 by Ashu Mathura
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1. In future many ads will be targeted to mobile phones and I am sure that in exchange of watching video ads consumers will get some facilities. In India this trend has started in a limited way. Free (ad supported) SMS (http://www.southasiabiz.com/2006/04/free_sms_and_even_out_going_mo.html) is being tested in India and even may be outgoing calls may become free or at reduced rate.
Posted at 5:07PM on Apr 21st 2006 by Razib Ahmed